Riverview Fly Tying Furniture produces fine, handcrafted furniture. These lovely heirloom quality pieces are specifically designed for the fly tying fanatic as a workbench and storage area.

Owner of the business, craftsman, and keen fisherman, Lou Williams felt that his existing web site needed a makeover. He wanted to add new products and lift the imagery of the site so that it might become an online brochure able to show the quality and style of his handcrafted products.

We designed a site that would reflect the warm tones of the wood used in the furniture and include a little of the poetic love of fly tying these specialised fisherman have.

The site included some photography including the furniture and a few specialised macro shots of some of Lou’s hand tied flies. These were combined with some existing imagery to form a complete product page.

The end result is a unique eye-catching site that truly speaks for the quality of Lou’s workmanship and beckons to the fly tying enthusiast.


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