The Australian Duster Company provides a range of high quality ostrich feather and fine lambs wool dusters and lambs wool rugs. They are also the Australian distributor for Pepin Lint Rollers.

Faced with a highly competitive international web sales market our brief was to create a stand-out site that would differentiate The Australian Duster Company from it's competitors, display the top quality workmanship of their products and provide an online ordering avenue.

A bright and lively design was devised to sweep away the dusty image attached to cleaning products. The simple but effective new logo clearly states what the company does and has been made available in reversed colours for both dark and light backgrounds.

The site features a simple navigation system that clearly identifies the product range. New product shots of the Lambs wool duster range and Pepin Rollers were taken by Graphical Constructions and combined with other existing products shots that were improved for better presentation.

The Australian Duster Company wanted to generate online sales without the need for a secure site or credit card facilities. To meet this need, we designed an online ordering facility using PayPal as a direct payment option.

Overall the site is ‘clean’, easy to read and use and has been well optimised to grab the attention of search engines.

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